for HVAC Pros
Helping More Customers Find You Through Google My Business
Why you should have a Google My Business Page
Customers are 70% MORE LIKELY to visit businesses with a Google My Business listing
A Google My Business listing is another layer of credibility for both your customers and Google itself.
Online marketing is ultimately a race to earn the trust of potential customers and maintaining an active Google My Business page is a crucial step.
Google My Business is a hub that contains pertinent business information, photos, posts, and, perhaps most importantly, your Google reviews.
With 88% of customers trusting online reviews as much as personal referrals, the importance of your HVAC company establishing itself on Google My Business cannot be understated.
Building and maintaining a fully developed Google hub will keep your HVAC company relevant on the world’s most prominent marketing platform.
Our Google My Business Strategy
Building The Foundation
Our process starts in the same place with each client whether they have an existing Google My Business page or not by building the proper foundation for success.
We make sure your business is registered in the Google database with the proper contact information and location in addition to verifying your business.
Consistent News and Updates
Just like your website, your company’s Google My Business page requires consistent updating in order to remain relevant to the search engine. This means you need a steady mix of new posts on your Google My Business page. Our content team shoulders this burden for you and keeps a consistent flow of fresh posts on your Google My Business page to keep you in front of your ideal customers.
One of the cool things about your Google My Business page is that you can display the true benefits of choosing your company to your customers. We work directly with you to display special offers, coupons, products, and a list of services you offer to keep your customers in the loop and engaged.
Your Google My Business page will house your reviews, but displaying and managing these reviews is crucial to your online success. We take the initiative to collect and feature your five-star Google reviews on your Google My Business page. This puts more eyes on your business and converts more prospects into customers.
Here’s What you Need to Rank on Page One
Search engines don’t reveal the specifics of why they rank certain sites over others but we know what they want and how to give it to them.
Web Design and Support
A website cannot remain static. It has to grow and evolve over time in order to keep up with the competition.
While it grows it needs to be stable and regularly maintained as well.
Our design and development team brings your existing site over to our server while providing fresh content, layouts, images, and lead generation technologies.
Search Engine Optimization (SEO)
SEO is one of the real buzzwords in the marketing space right now, but it’s one of the biggest factors in getting your website to page one.
We boost your site by focusing on correcting a variety of technical aspects of your site, creating strategic blogs, building new citations, and correcting existing citations that are negatively affecting your website’s performance.
Google Business Optimization
Google Business pages show local business information at the top of Google searches. This allows customers to get information about your business instantly and contact you without leaving Google.
It’s crucial this information be accurate and that your Google Business page be optimized so it ranks above your competition.
Active Reputation Management
More reviews mean more revenue, but following up with customers and hounding them for reviews can be exhausting and time-consuming.
Our proven process takes the burden and awkwardness out of asking customers for reviews. We take care of the reviews while you take care of the new installs!
One of the best ways to protect the investment you make in your company’s marketing is to pursue leads through email marketing.
We build custom email funnels designed to build interest and convert leads into new customers.
Tracking the return on your marketing investment is crucial. We make this simple by sending monthly reports detailing how your page ranking has improved, the total number of website visitors, new web form completions, and total number of calls.
The Secret to Success on Google
Ranking at the top on Google Search is all about popularity. Yes, we said it, just like high school, it’s a popularity contest to rank at the top of the search engines.
This is especially true for HVAC companies. Your industry is competitive and if you’re new in town or a one or two man operation, competing with the “big guys” who have been around a while is tough. They’re the popular ones, even household names, so how do you push them down the page?
Popularity on Google Search for HVAC companies comes down to a simple formula.
Optimization + Content + Promotion + Traffic = Getting Found on Google