for HVAC Pros
Helping More Customers Find You Through Google My Business
Why you should have a Google My Business Page
Customers are 70% MORE LIKELY to visit businesses with a Google My Business listing
A Google My Business listing is another layer of credibility for both your customers and Google itself.
Online marketing is ultimately a race to earn the trust of potential customers and maintaining an active Google My Business page is a crucial step.
Google My Business is a hub that contains pertinent business information, photos, posts, and, perhaps most importantly, your Google reviews.
With 88% of customers trusting online reviews as much as personal referrals, the importance of your HVAC company establishing itself on Google My Business cannot be understated.
Building and maintaining a fully developed Google hub will keep your HVAC company relevant on the world’s most prominent marketing platform.
Our Google My Business Strategy
Building The Foundation
Our process starts in the same place with each client whether they have an existing Google My Business page or not by building the proper foundation for success.
We make sure your business is registered in the Google database with the proper contact information and location in addition to verifying your business.
Consistent News and Updates
Just like your website, your company’s Google My Business page requires consistent updating in order to remain relevant to the search engine. This means you need a steady mix of new posts on your Google My Business page. Our content team shoulders this burden for you and keeps a consistent flow of fresh posts on your Google My Business page to keep you in front of your ideal customers.
One of the cool things about your Google My Business page is that you can display the true benefits of choosing your company to your customers. We work directly with you to display special offers, coupons, products, and a list of services you offer to keep your customers in the loop and engaged.
Your Google My Business page will house your reviews, but displaying and managing these reviews is crucial to your online success. We take the initiative to collect and feature your five-star Google reviews on your Google My Business page. This puts more eyes on your business and converts more prospects into customers.
The Secret to Success on Google
Ranking at the top on Google Search is all about popularity. Yes, we said it, just like high school, it’s a popularity contest to rank at the top of the search engines.
This is especially true for HVAC companies. Your industry is competitive and if you’re new in town or a one or two man operation, competing with the “big guys” who have been around a while is tough. They’re the popular ones, even household names, so how do you push them down the page?
Popularity on Google Search for HVAC companies comes down to a simple formula.
Optimization + Content + Promotion + Traffic = Getting Found on Google