HVAC Google Ads
Spark Your HVAC Growth With Local Paid Advertising
The Value of HVAC Paid Advertising
Taking advantage of Google Local Service Ads puts you at the very top of page one of the search results.
As we work with your company to develop its long-term marketing strategy, it is equally important that we utilize paid advertising to serve as a catalyst for growth. Google Local Service Ads allow your business to appear above all paid search, maps, and organic listings which means all of your competitors are automatically listed below your ad.
The biggest factor with paid ads is cost per lead. With Google Local Service Ads, typical cost per lead ranges between $23-$25 depending on your location.
We work diligently with our clients to enlist them in the Google Guaranteed Program which involves a strict screening process including background checks as well as licensing and insurance checks. This puts customer’s minds at ease when they reach out to your company and engage you for your services.
Our Paid Ads Process
The easiest thing to do would be to simply set up a Google Ad account and begin running ads. That, however, will not yield the results you are looking for. Taking the time to properly set up your Google Ad account will pay dividends in the long tun and set your ad campaigns up for success.
Keywords are the drivers behind your ad campaign and which ones you choose will determine how successful you are. In order to get the best possible ROI for your ad campaign, we research and find the keywords that will yield the best results.
Getting the most out of your budget is important to you, but properly managing your Google Ads budget for your HVAC company is also very important to us. We take pride in delivering results at the lowest possible cost to you.
As with all of our services, our performance on your behalf is closely monitored and reported on a monthly basis. We let you know exactly where your marketing dollars are being spent. Marketing with paid Google Ads is an important part of your digital marketing portfolio. We mitigate the risks on your behalf and help you bring in new customers looking HVAC installs each month.
Here’s What you Need to Rank on Page One
Search engines don’t reveal the specifics of why they rank certain sites over others but we know what they want and how to give it to them.
Web Design and Support
A website cannot remain static. It has to grow and evolve over time in order to keep up with the competition.
While it grows it needs to be stable and regularly maintained as well.
Our design and development team brings your existing site over to our server while providing fresh content, layouts, images, and lead generation technologies.
Search Engine Optimization (SEO)
SEO is one of the real buzzwords in the marketing space right now, but it’s one of the biggest factors in getting your website to page one.
We boost your site by focusing on correcting a variety of technical aspects of your site, creating strategic blogs, building new citations, and correcting existing citations that are negatively affecting your website’s performance.
Google Business Optimization
Google Business pages show local business information at the top of Google searches. This allows customers to get information about your business instantly and contact you without leaving Google.
It’s crucial this information be accurate and that your Google Business page be optimized so it ranks above your competition.
Active Reputation Management
More reviews mean more revenue, but following up with customers and hounding them for reviews can be exhausting and time-consuming.
Our proven process takes the burden and awkwardness out of asking customers for reviews. We take care of the reviews while you take care of the new installs!
One of the best ways to protect the investment you make in your company’s marketing is to pursue leads through email marketing.
We build custom email funnels designed to build interest and convert leads into new customers.
Tracking the return on your marketing investment is crucial. We make this simple by sending monthly reports detailing how your page ranking has improved, the total number of website visitors, new web form completions, and total number of calls.
The Secret to Success on Google
Ranking at the top on Google Search is all about popularity. Yes, we said it, just like high school, it’s a popularity contest to rank at the top of the search engines.
This is especially true for HVAC companies. Your industry is competitive and if you’re new in town or a one or two man operation, competing with the “big guys” who have been around a while is tough. They’re the popular ones, even household names, so how do you push them down the page?
Popularity on Google Search for HVAC companies comes down to a simple formula.
Optimization + Content + Promotion + Traffic = Getting Found on Google