More ★★★★★ Reviews. More Sales.
Why Your Online Reputation Matters
With 97% of people reading reviews for local businesses, the future of your HVAC company depends on consistently accumulating more and more positive feedback online.
Still not convinced? Check out these stats:
- Online reviews influence 67.7% of purchasing decisions.
- When searching for a local business, 60% of customers check Google My Business for reviews.
- 90% of buyers read online reviews to decide on a product’s purchase.
- 85% of consumers believe online reviews older than three months are irrelevant.
As you can see, there is a direct correlation between the number of positive reviews your HVAC company has and its revenue. The goal isn’t simply to get more five-star reviews on google. Ultimately, you want every single customer that purchases your services to leave a five-star review.
The key to obtaining a stellar online reputation and getting more calls for new HVAC installs is collecting multiple five-star reviews each month and respond to each one. Over time, your business will easily outpace the competition and be known as THE place to call for HVAC services in your market.
Our reputation management team takes on the burden of obtaining and responding to reviews for you which allows you to focus on managing your team and the new business we send your way.
Our Reputation Management Strategy
Unless you are just starting out, it is likely that your HVAC company already has reviews online. It is important to know what is being said about your business online as well as where it’s being said. Our first step is to scrape Google, Facebook, Angie’s List, Manta, Yelp, Home Advisor, the Better Business Bureau, the Yellow Pages, etc. to compile all of your online reviews.
Getting more reviews isn’t just about effort; it’s about culture and consistency. From the moment you partner with Pro Inbound Marketing, we begin helping instill this culture in your business and launch your review generation program. The goal is for every customer that purchases your service to leave a five-star review. We help you achieve this goal by making it easier than ever for your customers to do just that.
Every review gets a response. When a customer leaves you a positive review, we handle the response and tell them how much that means to you and your team. If a negative review pops up, our team takes immediate action and responds in a timely and professional manner. We help you address all negative reviews and work with you to resolve the problem for your customer with the ultimate goal of turning the negative review into a positive.
We don’t help you get positive reviews for the fun of it. As we build your five-star review portfolio, we begin featuring this positive feedback in all of your marketing efforts. Nothing will make potential customers in your market pick up the phone like seeing those in their city sing your praises online. Broadcasting your five-star reviews is a true catalyst that leads to more calls for HVAC installs.
Here’s What you Need to Rank on Page One
Search engines don’t reveal the specifics of why they rank certain sites over others but we know what they want and how to give it to them.
Web Design and Support
A website cannot remain static. It has to grow and evolve over time in order to keep up with the competition.
While it grows it needs to be stable and regularly maintained as well.
Our design and development team brings your existing site over to our server while providing fresh content, layouts, images, and lead generation technologies.
Search Engine Optimization (SEO)
SEO is one of the real buzzwords in the marketing space right now, but it’s one of the biggest factors in getting your website to page one.
We boost your site by focusing on correcting a variety of technical aspects of your site, creating strategic blogs, building new citations, and correcting existing citations that are negatively affecting your website’s performance.
Google Business Optimization
Google Business pages show local business information at the top of Google searches. This allows customers to get information about your business instantly and contact you without leaving Google.
It’s crucial this information be accurate and that your Google Business page be optimized so it ranks above your competition.
Active Reputation Management
More reviews mean more revenue, but following up with customers and hounding them for reviews can be exhausting and time-consuming.
Our proven process takes the burden and awkwardness out of asking customers for reviews. We take care of the reviews while you take care of the new installs!
One of the best ways to protect the investment you make in your company’s marketing is to pursue leads through email marketing.
We build custom email funnels designed to build interest and convert leads into new customers.
Tracking the return on your marketing investment is crucial. We make this simple by sending monthly reports detailing how your page ranking has improved, the total number of website visitors, new web form completions, and total number of calls.
The Secret to Success on Google
Ranking at the top on Google Search is all about popularity. Yes, we said it, just like high school, it’s a popularity contest to rank at the top of the search engines.
This is especially true for HVAC companies. Your industry is competitive and if you’re new in town or a one or two man operation, competing with the “big guys” who have been around a while is tough. They’re the popular ones, even household names, so how do you push them down the page?
Popularity on Google Search for HVAC companies comes down to a simple formula.
Optimization + Content + Promotion + Traffic = Getting Found on Google